Do you have a business that doesn’t have a website?
Here are a few of the most common reasons we here for not having a website:
- “I’m not tech savvy.”
- “They’re too expensive.”
- “I don’t have the time.”
- “I have enough business and I don’t need one.”
But, the reality is, you don’t have to be tech savvy, getting a professional website doesn’t have to expensive, it doesn’t have to take up your time and not having a website can actually cost you both money and time. In today’s digital world they are a must have. 81% of people will research a business online before purchasing off them. If you don’t have a website, chances are they’ll look elsewhere first. Strangely, 46% of business owners selected “Business doesn’t need one” as their reason for not having a website. Doesn’t really tally up does it. If you’re still unsure if you need one, keep reading on..
1. Having a Website Will Attract More Customers & Earn You More Money
As mentioned above, around 81% of people will research a business or service online before searching for them. If you don’t have a website, that’s a lot of customers, business and revenue you’ll miss out on. Your website unlike yourselves can be available 24 hours a day, 7 days a week, 365 days a year, even when you can’t be. Your website can be there to answer your potential customers questions, advertise your business and generate new business, outside of your usual office hours. Websites will also help convert your existing leads, saving you time and winning you business. Why is that you ask? I might sound repetitive, but as the stat above mentions, a lot of people will be doing their own research and will be stacking you up against your competitors.
2. A Website Will Add Instant Credibility To Your Brand
Everyone is a skeptic these days, and that means that potential customers won’t trust you at first. Its your job to look trustworthy. As researched by Verisign, 56% of people stated that they they won’t trust a business without a website. So, it is clear, that a well-designed website, will instantly boost your credibility as a legitimate business. The old saying that first impressions count, still stand true when it comes to winning a customer, and a well-designed site is a great way to give off a great first impression. It can also help you show off your expertise and can be your greatest tool to help you business top stand out against the rest of your competitors.
3. Its Not Expensive As You Think
There is an old myth, that websites are really expensive and will cost you a lot of money to build and keep running. It couldn’t be more wrong. With content management system’s and web builders such as WordPress, WebFlow and SquareSpace, web designers and developers can now build websites quicker and easier than ever before and therefore can pass those savings on to the customer. As an investment, a website will offer the best return on investment than any other form advertising out there. So a website should be first thing you do as part of your marketing strategy or plan. Over time, the relatively low investment you would have made, will have paid huge dividends as it wins you countless customers and builds up your brand.And lastly, its also a legitimate business expense and tax write-off. As you can see, it really isn’t expensive, when you really think about it.
4. A Website Will Save You Time Rather Than Use It Up
Think of all the time you spend on the phone to potential customers, all those emails to and from your clients and leads answering repetitive questions. Now imagine you can put those answers on your website so it answers all those questions for you. Instead of costing you time, it will be saving you time. Time you can spend doing the more important things.
5. Stay in Control of Your Brand
Most businesses will get reviews online whether that be on Google, Yelp, Facebook etc. Sometimes these can be negative. And that can affect your business. 79% of people will beleive online reviews. And you can conteract those negative reviews by showing positive testimonials on your website.
You Need a Website and it’s Cheaper Than Ever to Get One
As we’ve shown above, every business needs a website a for only a small investment, they can help you grow your business massively. If you’ve read this far, the benefits should be clear to see, so do one thing today and that should be to contact us to discuss getting your perfect website built and designed.
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